Mutually-Beneficial Joint Ventures - Business Acumen Exerpt Originally by Kevin Lam
One of the speediest techniques of building your customer base is to find mutually-beneficial JVs. The key words here are’mutually-beneficial.’ Find marketers and entrepreneurs who already have giant’responsive’ mail lists and make them an offer they can not refuse.
Many individuals have attempted using this plan but have failed miserably. I’ll tell you why.
The issue with many folks is they are only targeted on what they can get out of the deal. You’ll never get it if that is what your focus is on.
when you’re trying to form partnerships, target the other party and ask,’What do they need? What can I offer them that’d be of value to them?’
Sure, you can just offer the other person a cut of the profits if they agree to endorse your product/service to their list, but that is what everybody does! And these days, that is not tempting enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they can not refuse!
When I send out an offer for a joint venture JV} I simply tell them I want to market their product/business/service for them and not be paid for it. Instead of receiving 40 percent commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is allow me to use their service just once ( considering that they’re an ezine, newsletter or business with an enormous opt in list ). I assure them that a unique page will be created and payments will be made straight to the partner.
Think about it!
You will be giving the partner additional exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, folks will know to come to you for deductions on products and services they need!
With this concept in mind , go out there and seek for some businesses who already have a big list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.
