Build Your Own Information Publishing Empire With Articles!
Back in the day, aspiring authors hoped to have a book published, get a big advance, and become a best selling author. But that’s old school!
Now you can build your own publishing empire since the birth of digital printing and self-publishing businesses. In fact that has changed the whole playing field. Now you don’t need the “big boys” to establish yourself as a credible expert or profitable author. Even non-writers are getting in on the action!
If you know how to write simple articles that are filled with information that potential prospects in your market would love to read, then you have the serious potential to build a real information-based publishing empire. One that brings your profits and I’m going to show you step by step how it’s done.
I’ve built this information publishing pyramid to show how you can create products and offer them for free to thousands of dollars — all from articles. As your customers follow this info pyramid, your publishing empire will grow, and your income will increase.
Product 1 - Write a newsletter
This is a complimentary weekly or monthly information newsletter that delivers quick tips and information on your topic. It’s important to do a good job with this because people will probably make a decision on whether or not to buy from you based on the quality of the information that you provide.
Product 2 - Write a traditional book
Believe it or not, there is not a lot of money in publishing a print book. Maybe for Harry Potter and Twilight authors or President Barack Obama, but not for most. But what a print book can still do for you is provide credibility. Don’t panic though - you can create a great book using articles.
Product 3 - Write an ebook or ecourse
Once you have several articles (at least 5-10) based around one particular topic, you can create an ebook or course that you can easily charge way more for than a traditional book. Think about the last infoproduct you bought? Did you pay for it then a supermarket paperback? The answer is probably - absolutely yes! People will pay more for specialized information. That’s what an ebook or ecourse can do.
Product 4 - Home Study Course
Again you are taking articles, ebook chapters, audios, and video articles and compiling them into a step by step and easy to follow system for your prospects. This is the natural next step for people who have bought from you before, and they are usually ready to learn everything you’ve got at this point. The great thing about this is that you can design your home study system using content that you already have plus any other bonuses or offers you may want to add from JV partners or affiliates.
Product 5 - Build A Membership Program
All membership sites or programs are created with the first essential ingredient - content a.k.a. articles. You are simple delivering spoon-fed doses and holding members hands as they move through your program. I use this model in my article marketing training program - Articology. It’s a great way to learn and a great way to build a community of “fans” who are interested in learning all that you deliver to them.
Product 6 - The Weekend Workshop
Live events rock! Whether you have 5 people or 500. It’s a great way to truly connect with your clients/members, and you can create the entire program around content that you already have written. Just flesh it out and add a few powerpoint presentations and you have the makings of a great money-making weekend.
*Optional Service - Coaching Programs
In traditional coaching, there becomes a relationship with client which is based around what kind of business or life that client wants to create. But some coaches also create a curriculum based type of coaching program. Where the clients are going to learn some aspect of their business (or all aspects of their business) through the use of content coupled with one-on-one coaching. What this essentially means is that you will coach the client through a curriculum or series of lessons that you create.
Remember that you have an additional option of selling a physical copy of your home study program once you no longer offer the coaching program or you offer a new version of the program every year.
Finally while you may not be able to create and deliver all of these product ideas in 90 days (probably depending on how much content you already have written), you can absolutely design your publishing outline based on how many articles you can commit to writing in the next few months.
**Remember that all of these products can be created from articles that you have already written and even published - cool huh!
