Beware of Absolutes - part 1 of 2
I was reading this article on blog commenting yesterday which is a very powerful strategy.
The author was espousing that you never pay for advertising.
Always beware of absolutes (I know I just used the absolute “always”).
Because I’ve seen very little in life or business that is absolute. There is always (absolute) a way to make something work. You just have to determine whether it is worth your time or money investment to learn it yourself, if you’re a do-it-yourslefer, or pay someone to research and find the right people to hire, or do your own research and hire the people already skilled in that area of need.
You can definitely make paid advertising work for massive ROI. WHen you know your business and market, after you’ve done tremendous testing and optimizing, there is almost no investment out there that can garner you the mega returns that investing in advertising can.
Most investors are happy with a 10% annual return on their money (about 5-6% after inflation and even less when taxes are taken out which is amazingly bleak) and absolutely ecstatic with 20% return.
These returns pale in comparison to the 65%, 223%, and even 1014% plus ROI (return on investment) you can get with paid advertising. Absolutes part 2 coming Thursday…
