Beware of Absolutes - part 2 of 2
I believe strongly that you should have a few core activites on your list. Paid and free traffic should be on it. Paid traffic is without doubt the fastest way to get visitors to your site, test you sales process, and ultimately make money.
Also, you should definitely start thinking of them as visitors or viewers. Traffic is a very unpleasant thing to be stuck in and noone likes being called traffic. When you change your mindset it shows through in the content and connection your website has with people.
Back to the topic at hand…
So beware the gurus who speak in absolutes. “this is the only way to go, this is all you need, one traffic tactic fits all.” Because it is always (my use of absolute) a good idea to spread your risk. I can think of no instance (absolute) where maximum risk in only 1 ‘basket’ is a good idea but invite you to prove me wrong on this absolute.
Having only 1 stream of website visitors can be very hazardous to your business health. So get out there and use both free traffic and paid traffic methods. Imagine it like the idea of “multiple streams of income”. Instead you want “multiple streams of web visitors” from different sources to spread your risk.
However, you should know how to do each method and if you don’t hire someone who’s expert in that method. Don’t waste your time learning “57 different methods”. Just get good at 1 and put it to use to make some money. Then once that is producting steadily learn another method and add it into your funnel.
