Advertising – Advertise With Cheap Unique Postcards
Do you know you can have unique one of a kind postcards that are cheap? When I say cheap I don’t mean inferior quality. You can create postcards that sell your product that are interesting and eyecatching that for the price have value and quality at a reasonable cost. Why create the same blah postcards your competition sends or gives out. Why not create a postcard that has a quality feel and a one of a kind look. Ever thought about making a silver card or spot UV card? Why not a colored metallic postcard. All of these are possible at a cheap price.
What is a spot UV? Spot UV is the effect of highlighting and drawing attention to a certain part of a design as well as providing an additional visual stimulus of having varied textures on a single printed surface.Spot UV coating is a great option for giving your printed piece the WOW FACTOR! As the name suggests, a Spot UV is applied to chosen areas of a printed card. This technique is achieved when you apply a UV gloss spot varnish on top of the clay coated paper. Spot UV achieves a maximum contrast between the highly reflective shiny UV coating and the more light-absorbing clay coated finish of the card stock. Using a spot UV on your advertising postcard creates a striking first impression. Spot UV can also add a lot of interest, and can identify the printing as a premium piece of sales and marketing literature in the perception of the reader.
But spot UV is not the only technique you can use to make a one of a kind unique sales and marketing postcard. Why not use silver metallic on your next project? Here is a cheap way to get noticed. Tired of the plain old vanilla look then use a silver metallic effect. By supplying a file for Metallic Silver ink to be added to your standard four color process, you can create a unique look and give your sales and marketing literature the edge you need to get noticed. Silver metallic is added to your card as a pantone 877C. This is a rich silver that stands out. Isn’t that what you want for a marketing piece.
Radio Advertising – Radio Advertising is a much forgotten form of advertising, and is generally over looked by many small businesses, with the cost being very reasonable for the audience you are reaching, further to this you can sponsor a segment by giving away a product or service and the amount of promotion you receive will be higher than a normal radio slot. Definitely consider this in your advertising strategy.
Television advertising – generally out of the reach of most small businesses, and definitely out of reach for start up companies, requiring thousands of dollars to get a small slice of air time. Late night television will reduce you cost, but television advertising is not recommended for businesses just starting out.
Direct Marketing – Direct marketing fell out of favor for a while; and many saw it simply as junk mail. Traditionally junk mail has been thrown directly into the bin without even being opened. The latest train of thought; is that people change their email address very regularly, and when they get too much junk email, they change the address, where as people seldom change their phone number or address. This is an option to consider once your business has become established.
eMail Marketing – email marketing is simple and cheap, you can buy a email list, you can capture email addresses on your webpage, however firstly you need to comply with the spam laws of your country(generally these will include a double optin and privacy policy), you will need to purchase the software to handle your marketing. Unfortunately as already mentioned, people change their email address, very regularly so the email address that you capture may only be effective for a short time and secondly it takes a long time to get enough email addresses.
If you marketed your practice like this, it would be called “brand” marketing. This would not be good for your practice in the long run, as we all know that a brand is permanent. I would say leave the “specialties” to the medical field and embrace your freedom as a chiropractor to see a variety of patients that all experience various problems, but they all have these things in common; the spine, the nervous system and the ability to choose you as their chiropractor, regardless of their age, gender or lifestyle
Resource Author Francisco R. Higueras
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