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• http://tinyurl.com/59aaqw - youtube CEO tells how they did it #

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• read interesting idea, for idea to gain traction it needs momentum of social proof, influencers behind it, and correct timing #
• http://tinyurl.com/56yr6f - weird idea turns into publicity stunt, worth the investment? #
• http://tinyurl.com/67mj6x - eye opening, 97% of drug deaths from legal drugs #
• http://images.ucomics.com/comics/tr/2008/tr080614.gif - funny image, the fall of rome #

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• http://tinyurl.com/6n6t2q - how Facebook works #
• http://tinyurl.com/5lnm6f proven brain power booster? #

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I believe strongly that you should have a few core activites on your list.  Paid and free traffic should be on it. Paid traffic is without doubt the fastest way to get visitors to your site, test you sales process, and ultimately make money.

Also, you should definitely start thinking of them as visitors or viewers. Traffic is a very unpleasant thing to be stuck in and noone likes being called traffic. When you change your mindset it shows through in the content and connection your website has with people.

Back to the topic at hand…

So beware the gurus who speak in absolutes. “this is the only way to go, this is all you need, one traffic tactic fits all.” Because it is always (my use of absolute) a good idea to spread your risk. I can think of no instance (absolute) where maximum risk in only 1 ‘basket’ is a good idea but invite you to prove me wrong on this absolute.

Having only 1 stream of website visitors can be very hazardous to your business health. So get out there and use both free traffic and paid traffic methods. Imagine it like the idea of “multiple streams of income”. Instead you want “multiple streams of web visitors” from different sources to spread your risk.

However, you should know how to do each method and if you don’t hire someone who’s expert in that method. Don’t waste your time learning “57 different methods”. Just get good at 1 and put it to use to make some money. Then once that is producting steadily learn another method and add it into your funnel.

• http://tinyurl.com/5aw2lm - forbes says high oil bankrupts U.S. #

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• http://tinyurl.com/6k8w73 - focused practice, not work drudgery improves skills #
• http://tinyurl.com/5eymdl - chilling tale of your rights being stolen #
• http://tinyurl.com/5oenl5 - very interesting proof we’re in recession #

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I was reading this article on blog commenting yesterday which is a very powerful strategy.

The author was espousing that you never pay for advertising.

Always beware of absolutes (I know I just used the absolute “always”).

Because I’ve seen very little in life or business that is absolute. There is always (absolute) a way to make something work. You just have to determine whether it is worth your time or money investment to learn it yourself, if you’re a do-it-yourslefer, or pay someone to research and find the right people to hire, or do your own research and hire the people already skilled in that area of need.

You can definitely make paid advertising work for massive ROI. WHen you know your business and market, after you’ve done tremendous testing and optimizing, there is almost no investment out there that can garner you the mega returns that investing in advertising can.

Most investors are happy with a 10% annual return on their money (about 5-6% after inflation and even less when taxes are taken out which is amazingly bleak) and absolutely ecstatic with 20% return.

These returns pale in comparison to the 65%, 223%, and even 1014% plus ROI (return on investment) you can get with paid advertising. Absolutes part 2 coming Thursday…

• http://masscontrolsite.com/blog/?p=38 - cool interview with 1.2 Billion Dollar COpywriter #

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• http://masscontrolsite.com/blog/?p=38 - cool interview with 1.2 Billion Dollar COpywriter #

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Spartans were absolutely dedicated to the Spartan Nation. THe only way they could get a headstone on their graves was for the men to die in battle. The women could only get it by dying in childbirth.

You want to foster this kind of loyalty and dedication to the cause of your business.

There are a few ways to do this.

People are crying out for leadership in business and in life. So be their leader. It’s your business, noone cares more about it than you. When you give them a strong leader to follow and a mission they can believe in they’ll galvanize behind you and your mission.

They’ll work far harder on a product and process they believe in than they ever would just “working a job”.

Recognition is a key tool in your business “war chest”. WHen you have an employee who does an exceptional job on a project recognize them publicly. It’s been said “men will go through more hell for recognition and status than money alone”.

This also saves you big bucks since you have a psychological tool in your belt and not just the money reward to entice better work out of your people.

People love rewards and will go to great lengths to get them. The Spartans knew this, you need to use it to improve your business.

This is the final piece in the “Spartanize Your Business” for success series.

For ways to grow your business get social media marketing strategies.