2008-06-30 Internet Marketing ONline Activities
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I believe strongly that you should have a few core activites on your list. Paid and free traffic should be on it. Paid traffic is without doubt the fastest way to get visitors to your site, test you sales process, and ultimately make money.
Also, you should definitely start thinking of them as visitors or viewers. Traffic is a very unpleasant thing to be stuck in and noone likes being called traffic. When you change your mindset it shows through in the content and connection your website has with people.
Back to the topic at hand…
So beware the gurus who speak in absolutes. “this is the only way to go, this is all you need, one traffic tactic fits all.” Because it is always (my use of absolute) a good idea to spread your risk. I can think of no instance (absolute) where maximum risk in only 1 ‘basket’ is a good idea but invite you to prove me wrong on this absolute.
Having only 1 stream of website visitors can be very hazardous to your business health. So get out there and use both free traffic and paid traffic methods. Imagine it like the idea of “multiple streams of income”. Instead you want “multiple streams of web visitors” from different sources to spread your risk.
However, you should know how to do each method and if you don’t hire someone who’s expert in that method. Don’t waste your time learning “57 different methods”. Just get good at 1 and put it to use to make some money. Then once that is producting steadily learn another method and add it into your funnel.
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“Ferocious Spartan way — applying ferociously effective techniques to your business”
You do want to have the Spartan type of ruling class in your business just NOT OVERTLY. The Spartans had what was called the Homoioi which was the 10,000 member war your class that made the rule. They had a middle class of about 50, 000, and a working poor class of around 250,000 (Helots which they routinely strangled to death as a rite of passage before their boys could become warrior men).
You’ll want to have this type of pyramid structure in your business. However, you don’t want it to be overtly known to your employees.
You want to encourage feeedback and creative problem solving at all levels of your business organization. The sales reps talking on the phone may find a missing chink in the marketing which is taking them mountains of time to deal with live. A simple letter of explanation could be added to your marketing series to clear this up and free volumes of time for your reps.
A good idea is worth hearing no matter what level it comes. Just have an organizational chart people can refer to, stay organized, and foster an environment where your employees want to be members of and support your “state” which is your business.
For ways to grow your business get social media marketing strategies.
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